Organizational Creativity and Workspace What is our current situation? Where are we heading? What should we think of and do to reach the goal? The first step for making an office contribute to a organizational creativity and business success may be to place oneself in an environment which induces favorable activities and values based on the recognition of the organizational culture and the future direction of the business.   The New Office as a Brand Carrier Muzak is a pioneer in the audio branding industry. However, the name Muzak was synonymous with "bad music" and people mockingly referred to it as "elevator music". However, the company is no longer a provider of "elevator music". Muzak worked hard to get its new image across to the public. The solution was re-branding and building a new headquarters, or Home Office.   Muzak/ Fort Mill, South Carolina, USA The Workplaces Fitting "Gamer" Culture Electronic Arts is the world is leading game software developer and publisher. The driving forc supporting its growth is the talented creators it retains. To keep producing blockbuster games, creative teams must be given freedom and an autonomous environment. The proof of this rule is Electronic Arts' new studio completed in 2002.   Electronic Arts/ Redwood City, California, USA Consolidating Diverse Cultures CNET Networks' head office is a showcase of how a firm, which has grown through M&A, has consolidated different corporate cultures and implemented a creative working environment, through its beautiful interior characterized by a color scheme using orange, black and gray against a white background.   CNET Networks/ San Francisco, California, USA Matrix of Communication The Children's Place is a brand of children's clothes known for its bright colors such as pink, orange, green and purple. The company has been growing at a rapid rate, successively opening stores since the 1990s. This is a report on their head office, a backstage for producing colorful and unique children's clothes.   The Children's Place/ Secaucus, New Jersey, USA Fortress-like Studio with Open Interior BMW Group DesignworksUSA is BMW's design headquarters in the United States. Its windowless exterior is deceptive as its interior is a bright and open studio. It is a fortress-like workspace supporting long-span development projects with safety and comfort.   BMW Group Designworks USA/ Newbury Park, California, USA Accenture Facilities & Services Blueprint   Innovative Application of Technology Reforms Accenture, with a total workforce of 75,000 workers in 47 countries, is the world's leading firm in the field of management consulting and IT solution services. The offices serving as bases for its consultants, as featured in our back issues (ECIFFO 31 and 34 reporting on Accenture's predecessor Andersen Consulting), offer cutting-edge environments worthy of the workers who support its creative business. Accenture Technology Labs herein reported is one of its bases geared to developing its IT services.   ACCENTURE TECHNOLOGY LAB/ Palo Alto, California, USA Accenture's Cutting-edge Office Envisioning Ahead of Times   Accenture continuously announces new facilities strategies in order to respond to fthe rapidly changing business world and society. In the field of workplace, too, the firm is always a trend-setter. Of its many offices around the world, two most representative ones will be introduced.   What Is Accenture? All the Answers Can Be Found in This Office   ACCENTURE DALLAS/ Dallas, Texas, USA Hotel-like Refined Service   ACCENTURE PHILADELPHIA/ Philadelphia, Pennsylvania, USA