  |
 |
 |
 |
| Organizational Culture and the Workplace |
 |
What kind of office design emerges when organizational ulture
is taken into account? How does this change when we consider business philosophies,
goals, and long-term strategies as well as the organizational structures and changes
necessary to realize them? Businesses create organizations and environments, and
these environments in turn inform the organizational cultures
underlying the business. In this issue, we look into the role of offices in these
interrelationships. |
|
|
 |
|
 |
  |
 |
 |
| Collaborating to Create the Stuff
of Dreams |
|
|
 |
| Mike and Sally raise a hand to greet everyone who
walks through the front glass doors. Mike and Sally, of course, are famous characters
from Monsters, Inc. Next, fish from Finding Nemo seem to cavort at the back of
a spacious atrium while employees zoom back and forth on kick scooters. This whimsical
environment, likely to put a smile on kids and parents alike, is Pixars
main office. Beyond this cheerful exterior we found a host of design elements
to help the creative staff combine their talents into the famous Pixar magic.
|
|
 |
 |
| Pixar/
Emeryville, California, USA |
 |
  |
 |
 |
|
|
 |
| Outdoor clothing brand Patagonia is famous as the
first company to manufacture synthetic fleece clothes from post-consumer recycled
(PCR®) plastic bottles. Many companies trumpet their environmentally friendly
corporate slogans, but in transforming waste products into a textile substitute
for animal skins, Patagonia has truly put environmentalismone of the companys
founding philosophiesinto action. It does this not only through plastics-based
product lines like fleece, but also through a host of corporate programs designed
to help the environment. Patagonia dedicates a portion of its office space to
environmental protection groups and donates either 1% of sales or 10% of pre-tax
profits (whichever is larger) from its 1% for the Planet campaign.
Seen from this perspective, the company could be mistaken for a non-profitand
it is just as friendly to its 1,000 employees as it is to the environment. |
|
 |
 |
| Patagonia/
Ventura, California, USA |
 |
  |
 |
 |
|
|
 |
| TBWA/Chiat/Day is known for its attention-grabbing
ad campaigns. The ad agency has used the same innovative style in recreating its
organization and offices time and again. ECIFFO has followed these transformations
with articles in 1990, 1994, and 1999. This year we visited TBWA/Chiat/Days
New York office once more to see its latest incarnation. |
|
 |
 |
| TBWA/CHIAT/DAY/
New York, New York, USA |
 |
   |
 |
 |
| A Workplace Strategy for Diverse
Work Styles |
|
|
 |
| Hewlett-Packard's "The HP Workplace"
strategy is designed to enable diverse work styles for a diverse workforce by
creating an in-house mobile communications environment. |
|
 |
 |
| Hewlett-Packard/
Palo Alto, California, USA |
 |
   |
 |
 |
|
|
 |
At present the only embodiment of HP's new workplace
strategy is the third floor of the company's Palo Alto, California headquarters.
The location, whose renovation was completed in September 2003, currently houses
566 employees (190 resident, 376 mobile), most members of the Technical Solution
Group.
Although HP's Free Address concept was born in the early '90s to aid the field
work of sales offices, it has grown to the point where the corporate headquarters
itself has adopted it. In this sense, the renovations represent a dramatic leap
forward for the company. |
|
 |
 |
| Hewlett-Packard/
Palo Alto, California, USA |
 |
  |
 |
 |
|
|
 |
| The TV programs we watch as children often take
a special hold on our imagination, a hold that continues long after the programs'
final episodes. TV Land is a network specializing in nostalgia TV, just for those
who still want to enjoy their old favorites. The company's offices, located in
a Manhattan skyscraper, are bright and colorful while still managing an evocative
air. Walk in and it's almost as if you have wandered onto the set of your favorite
childhood show. This retro atmosphere is what's at the heart of TV Lands
appeal. |
|
 |
 |
| TV
Land/ New York, New York, USA |
 |
|
|
 |