KesselsKramer
Amsterdam, HOLLAND
KesselsKramer is an up-and-coming advertising agency in the Netherlands, representing fashion brands such as Diesel, an Italian fashion brand catered to the young generation. Since it was founded in 1996, it has grown to an office of 40 workers. As the priority was to be in the center of Amsterdam, the firm relocated to an old church building by the canal in 1997.
The neo-gothic church KesselsKramer purchased is listed as historic building, leaving all structures as it was built in 1882. The architects created a three-dimensional workspace taking full advantage of its height by providing seemingly unrelated motifs, such as a watchtower and an Indian fortress. The intentional mismatch creates a dynamic space and stimulates the creativity of the workers. The differences in height allow more visual contact and casual communication. The open space is a place of collaboration among the departments of Strategy, Creative and Production.

In 1998, KesselsKramer purchased the adjacent bakery and expanded its office. The new office is modern and functional. The office has the accounting department and meeting rooms on the first floor, with a flexible space in between, while the second floor is reserved as workspace for TV spot production. The walls and storage doors on the first floor are covered with colorful felt, curtains are metal beads and the second story floor is made from a special hardened paint. These unique materials give originality to the simple space.
     
    Location: Amsterdam, HOLLAND
    Move-in Date: 1998(Church), 2000(Bakery)
    Floor Area:
    Workforce: 40
    Building Design: N/A
    Interior Design: Fashion Architecture Taste (FAT)
    Interview Date: 2002.6