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KesselsKramer
Amsterdam, HOLLAND |
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| KesselsKramer is an up-and-coming advertising agency in
the Netherlands, representing fashion brands such as Diesel, an Italian fashion
brand catered to the young generation. Since it was founded in 1996, it has grown
to an office of 40 workers. As the priority was to be in the center of Amsterdam,
the firm relocated to an old church building by the canal in 1997. |
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The neo-gothic church KesselsKramer purchased is listed
as historic building, leaving all structures as it was built in 1882. The architects
created a three-dimensional workspace taking full advantage of its height by providing
seemingly unrelated motifs, such as a watchtower and an Indian fortress. The intentional
mismatch creates a dynamic space and stimulates the creativity of the workers.
The differences in height allow more visual contact and casual communication.
The open space is a place of collaboration among the departments of Strategy,
Creative and Production.
In 1998, KesselsKramer purchased the adjacent bakery and expanded its office.
The new office is modern and functional. The office has the accounting department
and meeting rooms on the first floor, with a flexible space in between, while
the second floor is reserved as workspace for TV spot production. The walls and
storage doors on the first floor are covered with colorful felt, curtains are
metal beads and the second story floor is made from a special hardened paint.
These unique materials give originality to the simple space. |
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Location: Amsterdam, HOLLAND |
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Move-in Date: 1998(Church),
2000(Bakery) |
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Floor Area: |
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Workforce: 40 |
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Building Design: N/A |
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Interior Design: Fashion
Architecture Taste (FAT) |
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Interview Date: 2002.6 |
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