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XM Satellite Radio
Washington D.C., Washington, USA |
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| In US, an automobile society, radio remains to be one of
the popular media. But over the large continent airwaves were limited to small
localities. XM Satellite Radio (XM) delivers, via a satellite, radio programs
to subscribers throughout the U.S. Listeners can receive uninterrupted coverage
of a program while traveling across the country. Just as cable television realized
a national broadcast, satellite radio will enable a national broadcast in radio.
Satellite radio is regarded as a high-tech business with hopeful future. |
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The office building of XM in Washington D.C. is packed
with latest technologies. The retro look of the building already has an atmosphere
of a contemporary high-tech business. Studios Architecture transformed the brick
complex originally built as a printing factory in 1912, with an investment of
$65 million, into a new office. First to catch your eye are the two parabola antennas
towering over the building. Programs produced in the studios are transmitted from
these large dishes to the broadcasting satellite in space, and then beamed directly
to each receiver. No doubt this office is a high tech office packed with the state-of-the-art
technology related to satellite broadcasting and networking.
XM's top quality 82 modular studios are built on neoprene isolators placed over
floating floors, so that they are independent not only from each other but also
completely shut off from the outside. The neutral environment in the studio allows
staff to concentrate on program production without being influenced by the outside
time and circumstances. Lighting can be adjusted to create an environment befitting
the kind of program in production.
All the music software such as CDs is stored on the server. Programs and music
produced at the studios are sent to the server, so that editing can be done on
the computer. In other words, editing is part of office work. High technology
is blurring the boundary between office and non-office, while the office is now
making its way into the periphery.
Office space where radio DJs and rocket engineers work together is completely
open. All workers are assigned to a 7 x 7 space, with an exception of the CEO,
the Chairman and VPs. The flexible space is always ready for layout modifications
and technology updates. |
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Location: Washington D.C.,
Washington, USA |
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Move-In Date: |
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Floor Area: total 144,000
ft2 |
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Workforce: |
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Building Design: N/A |
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Interior Design: Studios
Architecture |
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Interview Date: 2001.6 |
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