StartupPark Norrkoping, SWEDEN How can an entrepreneur start a business without borrowing money from venture capitalists and others? StartupPark is a solution to this question. You don't have to pay a large amount of deposit money or lease fee to use StartupPark. All you need is a "Smart Card". These cards in three levels provide access to an office space equipped with tools necessary for your work, or include various equipments such as PCs and telephones. Even legal, branding and marketing advice are available, as well as assistants and accounting support. The town of "Norrkoping" in Sweden, once thrived on textile industry, gradually began its decline 2 decades ago. However, the town is again budding, because new businesses have come to find home in vacant factories. One of the old factories was renovated as StartupPark. StartupPark is a package of space and service. Not having private cubicles or any private desks, users are encouraged to sit at a different space everyday to meet new people. There is no traditional conference room in StartupPark. Instead, there are fifteen small meeting rooms with garage doors, appropriately called "Brain Garages." Once a tenant succeeds, they will leave Startup Park. When that happens, new offices, stores, law offices and accounting offices will be needed, all of which they are already familiar with. Therefore, StartupPark is a "win-win" project which benefits all parties concerned--users, suppliers and local municipalities which can expect new businesses to open shop without any efforts of luring them.           Location: Norrkoping, SWEDEN     Move-In Date:     Floor Area:     Workforce:     Building Design:     Interior Design:     Interview Date: 2000.11