IBM ITALY EDUCATION CENTER Milano, Italy In the residential district in the suburbs of Milan, stands the first IBM’s plant in Italy. A factory on the lot was renovated as the new home for their education center. At the education center, numerous classes are open to not only the IBM employees but every user of an IBM computer. The maximum capacity is 500, and with most of the partitions movable, the space can be easily divided into 25 small classrooms and 2 large lecture rooms, including the exclusive rooms for IBM employees and the study rooms. The main street in the center is designed to recreate the streetscape of Milan. For the computer manufacturer, the spread of their product literacy directly affects the share increase of the product. The education center thus plays an important role in the sales strategy.           Location: Milano, Italy     Move-In Date: 1995. 3     Floor Area:     Workforce: max 500     Building Design: N/A     Interior Design: Cortesi Design     Interview Date: 1995.6