Electronic Arts Redwood City, California, USA Electronic Arts(EA) is the world's leading game software developer and publisher, fueling the game boom in America. Since its launch in 1984, the company has published 22 games that sold more than a million copies. The gross sales in 2002 topped 2.4 billion, and the workforce has reached 4,200. The driving force behind its growth is the talented creators it retains. Following the purchase of land in 1995, EA built two office buildings and an amenity building 'Commons' in 1998, as Phase 1. For the second phase, a studio building of 80,000 square feet was planned to house their game development division. The goal of this phase was to create an environment to suit the work and life styles of game creators. After a study was conducted on the preferences and activities of the most productive team, it was concluded that the best formula was to have a large open floor where each team had its own territory with bullpen workspaces, accompanied by a closed war room and open meeting spaces. The cubicles were placed on the inside, for creators who mostly preferred darker environment. There is no main corridor and the arrangement is maze-like, protecting all offices and preserving their privacy. The campus offers various amenities, so creators who spend over 14 hours a day in their office can still run their daily errands. These facilities are located in different buildings, encouraging to interact with colleagues from different division, and to re-identify as a member of EA.           Location: Redwood City, California, USA     Move-In Date: Phase 1 -1998.6 Phase 2 -2002.6     Floor area: Bldg.250 studio =332,000 ft2     Workforce: 1,100     Building Design: SOM     Interior Design: Gensler     Interview Date: 2003.6